Monday, 2 March 2015

Women Insecurity & Empowered women

"Beauty brands are voraciously feeding on the insecurity of women..". Logical Indian is logically pointing, who is funding media houses to fan women "in-security". After all, Multi billion dollar business of cosmetics and advertisements sits on one foundation - "women in-security and associated complexes". After all these scary media campaign on rape comes down, A series of market Ads with a theme on  "Confident Women", heralding premium brands will be released in to the market. Result, a soaring jewellery, cosmetics and women inner ware sales. No prize to the guess that, prices will be inflated before Ad campaign. Real empowered women do not subscribe to fashion brands (spend all resources, get stressed out and become more un-happy), but work to empower vulnerable sections of society like children and senior citizens. She derives happiness within and not from the pseudo appreciation of discontented colleagues and neighbours (who will switch to the next passer by and talk on back)!.


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